Events

June 21, 2024

Paid, Earned, and Owned: The New Rules of Influence Marketing

Jay Harris

Join me at hashtag#Apartmentalize as we discuss best practices for apartment marketers to deploy reputation management and social media marketing efficiently and effectively under the new rules.

Paid, Earned and Owned: The New Rules of Influence Marketing
Friday, June 21 • 11:00 AM - 11:50 AM

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Location: Terrace Ballroom 1, Level 4

Type: Education Session

DESCRIPTION
An attorney, brand strategist and reputation expert walk into a room. What happens next is sure to transform your digital marketing efforts. This esteemed trio will walk you through how to navigate the dance between authenticity and a standout online presence, while steering clear of FTC liability pitfalls. Equip yourself with actionable strategies and tools to boost your brand's credibility and minimize lease signer's remorse for your residents.

LEARNING OBJECTIVES
Understand how to navigate the legal maze of new FTC guidelines to minimize liability at the corporate and community levels.
Gain comprehensive knowledge of the interplay between paid, earned, and owned media in influence marketing strategies.
Know how to balance authenticity and a compelling online story while adhering to FTC guidelines, ensuring a trustworthy brand image.

SPEAKERS
Alicea, Carla
Director of Research and Performance at SatisFacts & ApartmentRatings
Cramp, Angie
Director of Brand Engagement at Berger Communities
Harris, Jay
Partner at Hudson Cook LLP

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